Aventour Luxury Yacht Rental
Aventour
Aventour
I built a modular WordPress system using Elementor to allow easy content updates. Visual hierarchy, storytelling imagery, and persuasive microcopy guided the user from curiosity to conversion. Integrated WooCommerce handled payments, while local SEO improved visibility for “tours in Santa Marta.” Aventour’s site became a smooth, story-driven experience that truly sells travel dreams.
Category
Web Design
Client
Luisa del Mar SAS
Start Date
February 20, 2023
Designer
ThemeJunction
Aventour
Transforming tourism experiences into a digital ecosystem.
The Goal
Aventour needed a platform capable of connecting travelers with authentic experiences in Santa Marta and the Colombian Caribbean. The challenge was to design a website that not only presented tours but inspired trust, simplified reservations, and communicated the brand’s local identity.
THE STORY
Aventour started as a small local tourism agency with a strong passion for sustainable travel. However, their previous website didn’t reflect the quality of their services or convert visitors into customers. My role was to redesign the entire platform with a focus on clarity, usability, and conversion—turning casual browsers into confirmed bookings. Through research on user behavior, I structured a clean, bilingual interface with clear calls to action, SEO-optimized content, and visual storytelling that showcased each experience’s value.
OUR APPROACH
The website was developed using WordPress + Elementor, integrated with WooCommerce for secure online payments and booking management. I implemented custom forms, dynamic content for tours, and responsive design to ensure seamless browsing across all devices. The result: a fast, scalable website that increased session time, reduced bounce rate, and positioned Aventour among the top local tour operators on Google. Today, Aventour operates as a digital benchmark in the region’s tourism market.